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Evergrowth SEO Matthew Conner · Consulting
Portfolio & Case Studies

How I solve complex discoverability problems

The portfolio supports the offer; it is not merely a gallery or an online résumé. Here you will find honest documentation of strategic decisions, operating constraints, delivered artifacts, and practical takeaways.

Our Standard of Proof & Evidence

We do not publish manufactured percentage badges, unverified traffic hockey sticks, or generic placeholder testimonials. Every case study below explains the real problem, the specific artifacts created, the limitations of attribution, and the reusable principle you can apply to your own organization.

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Cultivating Sustainable Growth

Featured Case Studies

Enterprise Healthcare System Case 01

Enterprise Healthcare Architecture & Component Governance

Connecting complex clinical service lines, patient wayfinding, and governed authoring systems.

Academic medical center needed to unify hundreds of complex clinical specialties and conditions into structured, patient-centered page templates that search engines and patients can easily navigate.

Delivered System / Artifact: The 3-Layer Component Operating System (Intake Schema → Shared Governance → Assembly Specifications) across 14 component types.
Healthcare SEO Component Architecture Content Governance Enterprise Systems
Verified Result / Impact

Delivered reusable component specifications (Re01–Re14) that eliminated writer guesswork, structured clinical intake from physicians, and created clean, crawlable patient pathways.

Read full case & decisions → Discuss a similar challenge
Architecture & Design Firm Case 02

B2B Thought Leadership & SME Editorial Strategy

Translating deep institutional expertise into search-led editorial priorities and client-winning content.

A national architectural design firm had world-class experts but struggled to translate complex design methodologies into discoverable online content that enterprise buyers search for.

Delivered System / Artifact: SME Knowledge Miner framework, search-intent to service mapping matrix, and structured editorial briefs.
B2B SEO SME Extraction Editorial Strategy Fractional Direction
Verified Result / Impact

Built a repeatable editorial engine connecting subject-matter experts to targeted search intents, bridging the gap between high-level brand storytelling and organic buyer discovery.

Read full case & decisions → Discuss a similar challenge
Clinical Operations & Local SEO Case 03

Governed Provider Discovery & Multi-Channel Content Workflows

Extracting verified clinician facts once to produce distinct Epic EHR and Google Business Profile outputs.

Healthcare provider directories require strict editorial consistency, accurate medical credentials, and different formatting constraints across EHR provider finders and Google Business Profile listings.

Delivered System / Artifact: Unified Provider Bio Prompt System with character count governance (Epic 1,750-char vs. GBP 750-char rules) and factual preflight checklists.
Provider SEO Local Search Content Operations Workflow Governance
Verified Result / Impact

Standardized provider profile onboarding, eliminated non-compliant marketing claims, and established automated drafting constraints while preserving physician voice and medical accuracy.

Read full case & decisions → Discuss a similar challenge
Direct Expert Advisory

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