I help organizations turn expertise into discoverable content—and build the systems that make it repeatable.
Evergrowth SEO is my independent consulting practice. I partner directly with healthcare marketing directors, B2B firm principals, and marketing leaders whose organizations possess world-class knowledge that is trapped offline or buried beneath ineffective site structure.
Matthew Conner
SEO Strategy, Content & Discoverability Consulting
Cincinnati, Ohio & Remote Nationwide
Strategy and execution, connected
Most search consulting suffers from one of two extremes. On one side are technical agencies that run automated crawler audits and dump 80-page issue spreadsheets onto client developers who have neither the context nor the hours to decipher them. On the other side are copywriting shops that generate keyword-stuffed articles without understanding site architecture, internal linking hierarchies, or the real tasks users need to accomplish.
My work lives squarely in the intersection. I connect audience demand, subject-matter expertise, website structure, and content operations. The goal is simple: ensure the right people can find, understand, and act on what an organization offers.
“Meaning lives in structure, hierarchy, prominence, and context.”
Google and modern AI search engines do not read content as isolated strings of text. They evaluate where content lives in your information architecture, what pages link to it, how prominently it addresses user intent, and whether it demonstrates verified, source-backed expertise.
Verified Experience & Proven Depth
My consulting approach is forged in high-stakes, highly regulated enterprise environments:
Led organic search strategy and content architecture across an academic health network. Architected the 3-Layer Component Operating System, guided service-line navigation, established provider bio discovery standards across Epic EHR and Google Business Profile listings, and governed clinical accuracy standards.
Designed the SME Knowledge Miner framework and search-intent to service mapping for a national design firm. Translated technical architecture and spatial design methodologies into search-led thought leadership that attracts enterprise capital project leaders.
Engineered high-intent local service landing pages and commercial product-page optimizations, aligning conversion architecture with user search intent.
The Distinctive Combination
What makes an engagement with Evergrowth SEO different from a traditional digital agency:
I can define the strategic search opportunity and personally write what a high-converting, authoritative page should look like.
I address hierarchy, navigation, component schemas, and taxonomy relationships between pages—not isolated keywords in vacuum.
Intake schemas, writing rules, and repeatable assembly instructions turn sporadic content creation into a reliable operational system.
I facilitate alignment between clinical or technical experts, marketing directors, brand stewards, and web development engineers.
Personal Delivery. No Account Reps.
When you hire Evergrowth SEO, you work directly with me. I do not pitch you a senior partner only to pass your account off to an inexperienced junior specialist. Every roadmap, brief, audit, and advisory session is personally executed, reviewed, and defended by Matthew Conner.
Let’s make your next SEO decision clearer
Tell me what you want to improve, where the work is getting stuck, and who is involved. We can explore whether a focused project or ongoing advisory partnership is the right fit for your team.
Personal delivery by Matthew Conner · No junior account reps · Response within 1 business day