SEO Strategy and Roadmap
The team needs to know what matters and what to do next. We connect audience demand, website structure, and business priorities into a prioritized plan your team can execute.
The problem this engagement solves
Many established websites suffer from “random acts of SEO”: sporadic keyword targeting, disconnected blog posts, unaddressed URL cannibalization, and a 100-page automated audit from an agency that sits in a drawer because no developer has time to parse it.
This engagement provides surgical clarity. Rather than generating bloated checklists of theoretical issues, I identify the 20% of structural, content, and discoverability decisions that will drive 80% of your commercial and organic impact.
Who is this best suited for?
- ✓ Marketing leaders planning a website redesign: Ensure you protect existing authority and build search-friendly URL architecture from day one.
- ✓ Organizations whose rankings have plateaued: Diagnose technical cannibalization, content gaps, and search-intent mismatches.
- ✓ Internal marketing teams needing direction: Give your internal writers and developers an actionable, prioritized 6- to 12-month backlog.
What is included in the Strategy & Roadmap
Every deliverable is written in clear, executive-ready language, accompanied by developer-ready technical specifications.
Baseline Performance & Search-Intent Mapping
A comprehensive review of your current organic visibility, crawl health, search console data, and competitor positioning. We map user queries across awareness, evaluation, and decision stages to understand where traffic is currently leaking.
- • Search console query opportunity audit
- • Competitor content gap matrix
- • Indexing, canonicalization, and crawl diagnostic
Information Architecture & Page Relationships
Structure creates meaning. We examine your URL hierarchy, breadcrumbs, internal linking patterns, and service taxonomies to make sure search engine crawlers and users understand the relationships between your core offerings.
- • Service line & condition taxonomy blueprint
- • URL structure & redirect mapping guidelines
- • Internal linking & contextual hub hierarchy
Content Opportunity Matrix & Briefs
We identify high-priority topic clusters where your team’s expertise matches unmet search demand. For top-tier opportunities, we provide fully detailed content briefs specifying intent, headings, entities, and conversion calls-to-action.
- • Priority topic cluster matrix
- • 3 to 5 flagship content briefs with heading schemas
- • Cannibalization resolution recommendations
Prioritized Roadmap & Ticket Backlog
Strategic insight without prioritization fails. We organize all recommendations into an impact-versus-effort matrix and provide ready-to-paste developer tickets and writer assignments.
- • 6- to 12-month prioritized roadmap
- • Developer tickets with exact technical specifications
- • Baseline KPIs and tracking event requirements
Delivery Scope & Responsibilities
To maintain absolute transparency, the boundaries of this project are agreed upon prior to kickoff:
Ready to bring strategic focus to your SEO?
Let’s schedule a preliminary conversation to review your current challenges, recent site changes, and whether a strategy roadmap is the right next step.
Personal delivery by Matthew Conner · No junior account reps · Response within 1 business day