Fractional SEO Leadership
SEO spans marketing, content, developers, and outside agencies without a single experienced leader owning the roadmap. I step in as your senior organic search director.
Why organic search gets stuck across multiple teams
In modern mid-sized and enterprise organizations, SEO does not live in an isolated silo. It touches brand positioning, web development sprints, editorial workflows, PR announcements, and compliance sign-offs.
When nobody owns organic strategy, developers build templates without structured data, writers create articles without keyword intent, and external agencies deliver monthly spreadsheets that nobody reads or acts on.
As a fractional SEO leader, I provide the strategic anchor. I coordinate across your teams, prioritize backlogs, translate technical needs to developers, and ensure every web investment builds compounding organic discoverability.
When is fractional advisory the right fit?
- ✓ You have multiple vendors: An outside design agency, an offshore dev team, and freelance copywriters that need cohesive direction.
- ✓ You don’t need a \$200k+ full-time director: You need 15–25 hours per month of senior, battle-tested direction without full-time executive overhead.
- ✓ Your team is launching a major migration: You need an experienced director guarding rankings, redirect maps, and URL architecture through launch.
What I manage on your team’s behalf
Active leadership integrated into your team’s communication channels (Slack/Teams) and project management systems (Jira/Asana/ClickUp).
Engineering & Dev Sprints
I write developer-friendly Jira or GitHub tickets with explicit acceptance criteria (canonical rules, schema markup, URL redirection, Core Web Vitals optimizations) and run QA before code releases to production.
Outcome: No ambiguity for engineers; zero post-launch SEO surprises.
Editorial Direction & Governance
I review content calendars, define search intent for upcoming service pages or articles, review draft briefs, and implement consistent internal linking rules across departments.
Outcome: Writers always know what to target and how each page fits the taxonomy.
Agency & Vendor Accountability
If you work with an outside web design firm or digital agency, I participate in planning meetings as your technical advocate, evaluating proposals and ensuring work adheres to search best practices.
Outcome: Holds outside vendors accountable to high technical standards.
Decision-Oriented Executive Reporting
Instead of 40-page automated PDF dumps, I provide a concise monthly executive summary highlighting core commercial inquiries, organic visibility gains, and the highest-priority initiatives for the next sprint.
Outcome: Clear visibility for VP and CMO stakeholders on what is moving the needle.
Advisory Boundaries & Working Relationship
Decision authority and implementation ownership are clearly agreed upon at kickoff:
Need senior SEO leadership for your marketing team?
Let’s explore whether a fractional advisory model is the right fit to bring focus and coordination to your team’s organic growth.
Personal delivery by Matthew Conner · No junior account reps · Response within 1 business day