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Evergrowth SEO Matthew Conner · Consulting
Consulting Architecture

What you can hire me to do

I provide structured, hands-on SEO strategy and content architecture for organizations whose expertise is stronger than their online visibility.

A Note on Delivery Scope & “Full Stack” Perspective:

“Full stack” describes the breadth of my perspective across search research, content UX, taxonomy, and technical requirements. It does not mean unlimited development, server hosting, paid advertising, or PR outreach. Every engagement defines explicit boundaries upfront so your internal teams know exactly what is delivered and who owns implementation.

Pixel art illustration of Matthew Conner as a friendly vendor presenting organic plant solutions for SEO services
Tailored Organic Solutions
Primary Consulting Offers

Three purchasable engagement models

Choose the engagement that matches your team’s current strategic need and internal execution capacity.

01 Marketing directors and team leads seeking strategic clarity before publishing or redesigning.

SEO Strategy & Roadmap

Know what matters and what to do next with an actionable roadmap grounded in business goals.

When this is the right fit:

The team has organic traffic or domain authority, but lacks a clear, prioritized plan connecting search demand to business priorities.

Core Outputs:

  • ✓ Baseline performance review & search-intent mapping
  • ✓ Information architecture & URL hierarchy recommendations
  • ✓ Content gap and cannibalization analysis
  • ✓ Prioritized 6- to 12-month technical & editorial roadmap
  • ✓ Owner-assigned technical and content backlog tasks
Delivery Boundary

Audit depth and roadmap deliverables are clearly defined. Recommendations are delivered with developer-ready specifications, but do not include direct software engineering, full site builds, or automated code implementation.

View offer details & scope → Discuss this project
02 Healthcare organizations and expert-led B2B firms with valuable knowledge that is trapped offline.

SEO Content Partnership

A sustainable flow of high-value, search-led content that translates SME knowledge into clear pages.

When this is the right fit:

Your team holds deep subject-matter expertise, but clinicians or specialists don’t have time to write search-optimized copy.

Core Outputs:

  • ✓ Search-intent and audience question discovery
  • ✓ SME interview frameworks (extracting insights without burdening experts)
  • ✓ Detailed content briefs & structured outlines
  • ✓ Full draft authoring or existing page refreshes
  • ✓ Internal-link architecture & conversion path recommendations
Delivery Boundary

Engagements operate with agreed monthly article/page capacity and scheduled revision rounds. Unlimited revisions, PR outreach, and paid ad distribution are excluded.

View offer details & scope → Discuss this project
03 Growing organizations needing senior SEO advisory without full-time executive overhead.

Fractional SEO Leadership

Strategic direction, agency coordination, and backlog prioritization across multiple teams.

When this is the right fit:

SEO touches brand, content, developers, and outside agencies, but no senior in-house stakeholder owns the unified strategy.

Core Outputs:

  • ✓ Cross-functional roadmap direction & prioritization
  • ✓ Vendor and agency coordination & technical review
  • ✓ Sprint planning and ticket creation for web developers
  • ✓ Content operations and editorial governance oversight
  • ✓ Decision-oriented executive reporting and stakeholder enablement
Delivery Boundary

Provides strategic ownership, prioritization, and team coordination. Does not function as an on-call web development agency or ad-hoc design production shop.

View offer details & scope → Discuss this project
Specialist Project Capability

Content Architecture & Governed AI Workflows

For complex enterprise websites, healthcare provider networks, or multi-author teams, sporadic content publishing breaks down. We design component operating systems that connect SME intake, editorial governance, and assembly specifications.

1.

Layer 1 (Intake Schemas): Extracting facts from physicians and subject experts using structured forms, without asking them to write marketing copy.

2.

Layer 2 (Shared Governance): Non-negotiable brand rules, character caps, and medical accuracy guidelines that human writers and AI models must both follow.

3.

Layer 3 (Assembly Specifications): Structured prompt sets and template rules that transform raw inputs into polished, search-led drafts.

See how this was built for UC Health’s Component System →
AI

A Responsible Position on AI & Search

We view AI as an operational multiplier for structured drafting and research—not a push-button substitute for real expertise.

  • ✓ We optimize for clear entity relationships, verified sourcing, and structured schema so AI search engines can accurately quote your organization.
  • ✓ We never promise guaranteed inclusion in Google AI Overviews or SearchGPT.
  • ✓ We never flood client sites with unedited, low-quality synthetic copy.
Direct Expert Advisory

Unsure which engagement matches your capacity?

Send me a brief summary of your website, current roadblocks, and team structure. I will recommend the right starting scope.

Discuss your priorities Explore our three offers

Personal delivery by Matthew Conner · No junior account reps · Response within 1 business day